This book tells the unique story of Airside s evolution from the early years in the words of its founders, staff and clients. It showcases the work created in Airside s first ten years for a wide range of commercial clients as well as self initiate projects from advertising campaigns for Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony, visual identities and web design for the Serpentine Gallery, the Barbican and White Cube, to musicians such as the Pet Shop Boys, The Beatles and the complete range of visual and motion graphics for the Electronica band Lemon Jelly of which Fred Deakin is a member of. Alongside copious images showcasing each project are extensive interviews with the directors, staff members and clients conducted by design journalist Fiona Sibley and a foreword by Adrian Shaughnessy puts their work into context. Recognised for their potent formula of combining experimental methods, meticulous application and playful approach, Airside s inimitable style has earned them international reputation as one of UK s leading creative practices. The publication brings their dynamic spectrum of work in one place for the first time and at the same time, provides a case study in how to set up a design company.